Data processing by social networks
We maintain publicly accessible profiles on social networks. The social networks we use in detail can be found below.
Social networks such as Facebook, Google+, etc. can usually analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g. Like buttons or advertising banners). Visiting our social media presence triggers numerous data protection-related processing operations. In detail:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, however, your personal data can also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies that are stored on your end device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you both inside and outside of the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are logged in or were logged in.
Our social media appearances should ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 Para. 1 lit.f GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which must be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 Para. 1 lit.a GDPR).
Controller and assertion of rights
If you visit one of our social media presences (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can exercise your rights (information, correction, deletion, restriction of processing, data transferability and complaints) both against us as well as the operator of the respective social media portal (e.g. vs. Facebook).
Please note that despite the joint responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely based on the corporate policy of the respective provider.
The data collected directly by us via the social media presence will be deleted from our systems as soon as the purpose for storing it no longer applies, you request us to delete it, revoke your consent to storage or the purpose for storing the data no longer applies. Saved cookies remain on your end device until you delete them. Mandatory legal provisions - especially retention periods - remain unaffected.
We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the social network operators directly (e.g. in their data protection declaration, see below).
Social networks in detail
We have a profile on Facebook. The provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is certified under the EU-US Privacy Shield.
We have concluded an agreement on joint processing (Controller Addendum) with Facebook. This agreement defines which data processing operations we or Facebook are responsible for when you visit our Facebook page. You can view this agreement at the following link:https://www.facebook.com/legal/terms/page_controller_addendum.
You can adjust your advertising settings independently in your user account. To do this, click on the following link and log in: https://www.facebook.com/settings?tab=ads.
We have a profile on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. Details on how they handle your personal data can be found in Instagram's data protection declaration:https://help.instagram.com/519522125107875.